The Perils of Social Media When You Are An Heiress
by blackaristo » Mon Aug 20, 2012 9:53 am
There has been a lot of debate about the wisdom of Paris -and to a lessor extent her brother -being so very active on social media. Particularly, TWITTER. This has been a topic that I have been giving serious consideration to as have others on this board as well as others.
while at work this past week, I came across a yahoo featured post about:
http://finance.yahoo.com/news/rich-kids ... 57288.html
"Rich Kids of Instagram"
http://www.policymic.com/articles/11735 ... -and-the-1
http://www.cnn.com/2012/08/17/tech/web/ ... index.html
YAHOO! FINANCEfinance.yahoo.com/news/rich-kids-instagram-overserved-oversharing-141657288.html 2/3
and there is one shot captioned, "All my Amex," exhibiting a gold card, black card and platinum card. Another
depicts a guy wearing a necklace made of money.
[More from CNBC: How Rich Kids Can Appreciate Money]
That's not to mention the photos that have been taken off the site for
being, well, too much. According to Bloomberg, Michael Dell's
daughter Alexa posted a photo of her brother, Zachary, enjoying a feast
on their private-jet flight to Fiji. Alexa has also been tweeting
information about her schedule and shopping plans, creating a
potential security risk. The photo and some of her over-sharing was
What to make of all this? The site has generated more than its share of
scolding and class warfare on the web. Rebecca Greenfield writes in
The Atlantic that "Preteens posing with helicopters they did nothing
to earn and posting the pictures online for others to ogle provides an
easy in for commentary on the state of the American dream. (Dead.)"
But let's be real: many of the kids on "Rich Kids of Instagram" are not really rich. And most of the stuff they're
doing is not all that unusual - like wearing a suit and sunglasses. Most of the photos are just young people
partying by pools or nightclubs.
[More from CNBC: What Does It Take to Feel Wealthy?]
The site's founder, contacted by email, wants to remain anonymous.
"We find anonymity is a hard thing to replace," they wrote. Regarding
the site's popularity and mission, the founder said it's "more popular
than most ideas that take shape over a few glasses of wine. It's going
He/she added that the site has taken down "a few" photos.
Like the "Housewives" and other stars of rich-reality shows, the "Rich
Kids of Instagram" is as much of a frivolous pose as it is a real window
into the lives of rich kids. Those real lives, no doubt, would not always
be as interesting or photogenic.
Now, let me be PERFECTLY CLEAR: I am NOT suggesting that Paris is engaging in ostentatious, conspicuous displays of wealth. NOT AT ALL. HOWEVER, the issue that the articles DO raise is this:
http://www.telegraph.co.uk/news/worldne ... urity.html
Dell CEO daughter's tweets undermine $2.7 million-a-year family security
The daughter of Michael Dell, the CEO of Dell computers, has had her social networking sites suspended after a series of tweets and messages highlighting her family's whereabouts, despite a $2.7 million-a-year security operation.
Alexa Dell posing with her father, Michael Photo: Facebook
By Mark Hughes, New York5:44PM BST 13 Aug 2012
When you are a billionaire business magnate who spends $2.7m (£1.7m) a year on security for your family it is understandable that the discovery someone is compromising those arrangements by publishing intimate details and photographs of your private engagements on the internet may provoke a degree of ire.
For Michael Dell, the CEO of the Dell PC empire and the 41st richest man in the world according to Forbes magazine with a fortune of $15.9 billion, it must have been doubly galling to discover that the person apparently undoing his efforts to keep his family safe was his own teenage daughter.
Alexa Dell's overenthusiastic social networking habits were curbed after she unintentionally disclosed details about her father's whereabouts. His security team is understoof to have considered the posts compromising.
The 18-year-old was a keen user of Twitter and the photo-sharing website Tumblr, ostensibly using it like any other teenage girl to update her friends and followers on the minutiae of her daily life.
But many of her posts were stamped with a GPS location, showing exactly from where it was sent. Her posts also included the exact dates she and her family were arriving and departing certain cities and the location she was shopping.
One post included details of her forthcoming high school graduation dinner, foretelling exactly where her parents would be on that date. Other posts on Facebook show her father in relaxed mode, holding two small puppies and with his son on a scuba diving trip.
The final straw apparently came last week when Miss Dell, who lives with her family in a gated $12m hilltop mansion in Austin, Texas, posted a photograph of her younger brother Zachary on the Tumblr site titled The Rich Kids of Instagram – a reference to the popular photographic software.
The photo depicted Zachary on the family jet eating a luxurious buffet en route to Fiji. The picture was posted using Instagram, according to Bloomberg Businessweek, and linked to Miss Dell's Twitter site which was replete with references to the family's social life and included day-to-day movements.
The Twitter site was taken down shortly after the Bloomberg article drew reference to it.
Dell refused to comment on the reasons for the site being taken down.
A spokesman for the company said: "We don't make any comments regarding Mr Dell's, or his family's, personal activities,"
Financial statements posted by Dell show that Mr Dell reimbursed the company $2.7m in costs "related to his or his family's personal security protection".
According to an expert quoted by Bloomberg, it is likely the information posted on Miss Dell's social networking site was removed at the behest of Mr Dell's security detail who would have been concerned at the potential for kidnappers and other criminals to exploit the information.
Jason Thorsett, the director of operations at bodyguard firm Custom Protective Services, said: "I'm sure they called the dad and shut it down ... It's innocent on the kids' behalf, but social networking has become the bane of our existence. They undo a lot of hard work on Facebook (FB) and Twitter."
The Dells are not the only high profile family to have come undone by the scourge of social networking.
In July 2009, four months before he assumed his post, the head of MI6, Sir John Sawers, was embroiled in an embarrassing security row when his wife published intimate family details on her Facebook account.
Lady Shelley Sawers, who put no privacy protection on her account, posted family holiday photographs, including one of Sir John on the beach in swimming trunks, and gave details of the location of the family's whereabouts in London. The posts were subsequently removed.
I am concerned about the security factor, and the lack of discretion and circumspection. I have also been noticing her tone has changed in her tweets. Specifically language. Paris had some dust up with a friend, and tweeted about it, only for the young man to receive death threats. THIS IS NOT GOOD. It is DANGEROUS.
Has anybody thought about the security angle of this behavior?